MICAT exam is conducted by MICA Ahmedabad for admission to its PGDM programs. Every year MICA conducts two MICAT exams for the candidates who apply for admission in PGDM Communication or PGDM program of MICA. If you are planning for admission to MICA Ahmedabad PGDM-C or PGDM 2023-25 batch, you need to appear in MICAT 2023, apart from taking CAT 2022 or XAT 2023.
MICA Ahmedabad is India’s premier management school for Strategic Marketing and Communications and is renowned for Creating Leadership in Strategic Marketing and Communication. Apart from PGDM and PGDM-C, MICA also offers 1-year Post Graduate Certificate Program, Crafting Creative Communications (CCC), and the 4-year Fellow Programme in Management (FPM). Read below all details about MICAT exam structure, MICAT 2022 important dates, other MICAT exam details
Table of Contents
- What is MICAT?
- MICA Institute Highlights & USPs
- MICA PGDM Fees, Programs Offered, Intake
- MICAT 2023 Exam Highlights
- MICAT 2023 Important Dates
- MICAT Exam Structure 2023
- MICAT Syllabus 2023
- Benefits of Taking MICAT-I & MICAT-II Exams 2023
- MICAT Eligibility Criteria 2023
- How to apply for MICAT 2023?
- MICAT Exam Centres
- MICA Selection Process: Step by Step Guide to MICA Admissions 2023
- What is MICAT?
- MICAT full form is MICA Ahmedabad Admission Test.
- MICAT 2023 is the mandatory entrance test for admission to PGDM-C and PGDM 2023-25 programs at MICA Ahmedabad
- MICAT 2023 is a Computer Based Test (CBT) and will be conducted for selection of PGDM-C and PGDM 2023-2025 batch.
- There will be two MICAT 2023 exams and both are computer based tests.
- MICAT entrance exam is the MICA institute specific admission test for PGDM & PGDM-C programmes.
- While MICAT-1 exam will be conducted in December 2022, MICAT-II exam will be conducted in January 2023.
- The MICAT application fee is Rs.2100/- for each MICAT exam
- If you take both MICAT-1 and MICAT-2 exams, better of the two MICAT 2023 Scores will be considered in final selection.
- MICA Institute Highlights & USPs
- 2.1 Premier B-School for Marketing, Communication & Creativity: MICA is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA programmes emphasize not only managerial acumen but also creative intelligence and focus on effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community. Today MICA is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital, and other related businesses.
- 2.2 Strong Placements: Corporate partnerships are very important part of MICA’s success. Over 100 companies participate in MICA placement Process. Highest salary was Rs.57.52 LPA in Placement 2022 and Average salary increased to Rs.19.01 LPA in MICA Placement 2022.
- 2.3 International Immersion: MICA offers a thoughtfully designed two-week international immersion program in the 2nd year of PGDM at The Michigan State University (MSU), USA. MSU’s Eli Broad School of Business and College of Communication, Arts and Sciences jointly offer this program to fulfil the global immersion needs to MICA’s PGDM-C and PGDM students.
- This allows students to learn from the MSU Professors trained in the reputed Institutions like Stanford, Wharton, UCLA, Michigan University. The learnings go beyond the classroom to industry and culture through hands-on exercises, live projects with MSU students, and industry exposure in Detroit, Lansing and Chicago. The specific focus of the academic delivery and industry visits are Digital, Marketing, Analytics and Communication.
- 2.4 Notable Alumni: MICA alumni hold key positions in top organizations across the globe in Brand Management, Media & Entertainment, Digital Communication, Market Research, Advertising, Development Management and Social Enterprise.
- 2.5 Industry Relevant Curriculum: Every year, MICA strives to design and develop cutting edge, innovative and creative programs and courses in collaboration with global advisory groups, industry professionals, MICA Faculty, Staff, Alumni and other institutional partners. MICA’s advanced and innovative curriculum, online learning tools and real-life work projects, prepare and groom the students for global career path and industry work. Unique MICA offerings in Culture, Creativity and Entrepreneurship include courses such as Imagining India, Story Telling, Semiotics, Visual Cultures Learning and Industry Insights, Semiotics and Behavioral Architecture.
- 2.6 Pedagogic Initiatives to Enhance Experiential Learning: Pedagogy at MICA ensures group interactions, faculty mentoring and a combination of recorded and live sessions. The innovative pedagogy at MICA rests on peer-learning and developing the intuitive traits and emotional intelligence of the participants. MICA also hosts Centers of Excellence in Global Research, Case Study Development and International Partner Projects with the World Bank, UNICEF, Government of Gujarat and India. MICA faculty have developed an innovative and engaging curriculum in Business Management, Governance (to learn about the current crisis of governance at international, national and local levels in the time of global crisis), Strategic Marketing, Communication, Marketing Analytics, Media and Entertainment Management and Digital Transformations.
- 2.7 Batch Diversity in 1:1 Ratio: MICA has high batch diversity and men and women account for almost 1:1 ratio in the student body. This diversity is by default and not by design. Nearly half of the students at MICA come from non-engineering backgrounds. This is a unique distinction from other B-Schools.
- MICA PGDM Fees, Programs Offered, Intake & Specializations
Below are shared the MICA PGDM Fees. programs offered, program wise seats in MICA Ahmedabad
| Program Offered | Program Fees | Seats |
| Post graduate Diploma in Management- Communication (PGDM-C) | Rs.21,00,000 | 180 |
| Post graduate Diploma in Management (PGDM) | Rs.21,00,000 | 36 |
3.1 Program Specializations
MICA offers unique specializations. The specializations offered by MICA include Advertising and Brand Management, Marketing Analytics, Digital Communication Management, Media and Entertainment Management.
The concentration courses are based on a career-building approach, keeping in mind the industry’s need for professionals with clear career interests. The courses intend to enable the students to develop specific skills and perspectives in their chosen career paths, within the field of Strategic Marketing and Communication i.e. Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM) and Media Management (MM).
PGDM and PGDM-C programs cater to the industry need for qualified professionals and have MICA’s traditional emphasis on Strategic Marketing and Communication. Both the programs offer same specialization courses. The institute has pioneered program innovations in the areas of Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication and Strategic Marketing area.
- MICAT 2023 Exam Highlights
Following are the key MICAT 2023 Highlights
| MICAT Full Form | MICA Ahmedabad Admission Test |
| MICAT Exam Conducting Body | MICA Ahmedabad |
| MICAT 2023 Exam dates | MICAT-I: December 10, 2022 MICAT-II: January 28, 2023 |
| Number of MBA colleges under MICAT | One – MICA |
| Seats in MICA with MICAT Exam | PGDM-C:180; PGDM-36 |
| Mode of Exam | Computer Based Exam |
| MICAT 2023 Test duration | 2 Hours and 45 Minutes |
| MICAT Application Process | Online; MICA Admission Application makes you eligible to sit for the exam |
| MICAT Registration & Application Fee | Rs.2100/- (The MICAT registration fee includes MICA application fees) |
| Expected MICAT Cut offs for MICA PGDM programs | 48 to 50 score |
| MICAT Eligibility | A graduate with 50% Marks can apply |
| Sectional Division of MICAT Test | 3 Sections A, B, C with different number of Questions in Each Section |
| Total Questions in the MICAT Exam | Section-A: Psychometric Test-150 Questions; Section-B: Aptitude Test-100 MCQs Section-C: Descriptive Test- 4 Questions |
| MICAT Difficulty Level | Moderate to Difficult |
| MICAT 2022 Application Fee | Rs.2100/- |
5. MICAT 2023: Important Dates
There are two MICAT exams for MICA admission 2023. While the MICAT-I is conducted in December, the MICAT-II will be held in January 2023. The MICAT exam details with MICAT 2023 exam date, last date to apply and other MICAT 2023 important dates for MICAT-I and MICAT-II for admission to MICA Ahmedabad PGDM 2023-25 batch are as below:
5.1 MICAT-1 Exam 2023: Important Dates
MICAT-I exam details with MICAT 2023 exam date, last date to apply and other MICAT 2023 important dates for MICAT-I for admission to MICA Ahmedabad PGDM 2023-25 batch are as below:
| MICAT-I Entrance Exam Schedule | MICAT 2023 Expected Important Dates |
| MICAT – I: MICA Application start date | October 1, 2022 |
| MICAT – I: Last Date to Apply for MICA Admission | November 22, 2022 till 11.50 PM ( |
| Issue of MICAT- I Call Letters/Admit Card | December 1, 2022 |
| MICAT – I: MICAT Exam Date (MICA Institute level Exam) | December 10, 2022 |
| MICAT -I Result & Score Card Release | December 21, 2022 |
| GE & PI Shortlist | February 2023 third week |
| GE & PI at MICA, Ahmedabad | March 2023 first week |
| GE & PI at Bangalore & Mumbai | March 2023 second week |
| GE & PI at Delhi and Kolkata | March 2023 third week |
| Final admission results by MICA | First week April 2023 |
5.2 MICAT-II 2023: Important Dates
MICAT-II exam details with MICAT-II 2023 exam date, last date to apply and other MICAT 2023 important dates for MICAT-II for admission to MICA Ahmedabad PGDM 2023-25 batch are as below:
| MICAT-II 2023 Entrance Exam Schedule | MICAT 2023 Important Dates |
| MICAT – II: Registration opens | November 23, 2022 |
| MICAT – II: Last Date to apply | January 18, 2023 |
| Issue of MICAT- II Call Letters/Admit Card | January 24, 2023 |
| MICAT – II (Institute level 2nd phase exam) | January 28, 2023 |
| MICAT – II Result & Score Card Release | February 18, 2023 |
| GE & PI Shortlist | February 2023 third week |
| GE & PI at MICA, Ahmedabad | March 2023 first week |
| GE & PI at Bangalore & Mumbai | March 2023 second week |
| GE & PI at Delhi and Kolkata | March 2023 third week |
| Final admission results by MICA | First week April 2023 |
6. MICAT 2023 Exam Structure & Pattern
MICAT-I and MICAT-II exam pattern is same. Below are shared the key details about MICAT-I and MICAT-II Exam Structure & Pattern
6.1 MICAT Test Duration
Total duration of the examination is 2 hours and 15 minutes.
6.2 MICAT Sectional Composition
MICA admission test, MICAT 2023 is a multidimensional computer based examination, which will assess candidates in areas such as Divergent Thinking Abilities, Written Communication Abilities, General Awareness about contemporary social and business issues, including areas relevant to media, marketing, advertising & current affairs and Analytical & Verbal Abilities.
The MICAT Admission test also includes psychometric profiling to assess the candidate’s leadership potential. MICAT-I and MICAT-II consist of same test sections. Following three sections are there in MICAT exam
| Sections in MICAT-I & MICAT-II | Name of Sections | Sectional Time Duration |
| Section A: | Psychometric Test | 30 Minutes |
| Section B: | Aptitude Test with 4 Sub Sections: 1)Verbal ability; 2)Quantitative Ability and Data Interpretation; 3)General Awareness; 4)Divergent and Convergent Thinking | 80 Minutes |
| Section C: | Descriptive Test | 25 Minutes |
6.3 Section Wise Questions, Marking pattern, Important Instructions
The 3 broad sections effectively make the MICAT an exam with 6 sections as per following details:
6.3.1 Section A: Psychometric Test
- Total Time allotted to this section is 30 minutes
- Around 150 questions are to be attempted in 30 minutes
- The questions are to be quickly answered
- No Negative Marking for the questions in this section
- There is no right or wrong answer for the questions in this section
- It is important to answer all questions in the Psychometric section
- Any un-attempted question will be allotted ZERO mark
- You Cannot go back to any other section or move ahead to any other section from Psychometric test until the end of 30 Minutes
6.3.2 Section B: Aptitude Test with 4 Sub sections on Verbal ability; Quantitative Ability and Data Interpretation; General Awareness; Divergent and Convergent Thinking
- Total time allotted to this section is 1 hour and 20 minutes (80 Minutes)
- Each correct answer will be awarded +1 Mark
- All questions are of MCQ type
- Total number of Questions in this section are 100
- Maximum Marks for the section are 100
- Verbal Ability has 25 questions
- Quantitative Ability and Data Interpretation has 25 questions
- General Awareness has 25 questions
- Divergent and Convergent Reasoning (Thinking) has 26 questions
- Questions in this section carry negative marking of 0.25 mark for each wrong answer.
Any un-attempted question will be allotted ZERO mark.
You Can navigate across sub-sections – 1; 2; 3;4 in the Aptitude test during the allotted time of 1 hour and 20 minutes - You cannot move to any other section like Psychometric Test or Descriptive Test from Aptitude Test till the allotted time of 1 hour 20 minutes is over for Aptitude section
6.3.3 Section C: Descriptive Test
- Total time allotted to attempt this section is 25 minutes
- You need to type the short answers to the questions in the given space on the screen
- All the questions are of descriptive type
- Total Questions are 4
- You need to type short answers in the given space
6.3.4 Type of question: Give 5 arguments in support of the Statement – Environment is more important than Development
- Write your views on the topic above
- You may be required to answer a bit longer answers of appx 100/200 words also
- Write a story based on pictures and images
- No negative marking is done for the questions in this section
- Answers to the Descriptive section should be typed in the space provided
You Cannot go back or move ahead from the Descriptive section until the end of 30 Minutes allotted for this section
7. MICAT 2023 Syllabus
MICA admission test, MICAT 2023 is a multidimensional computer based examination, which will assess candidates in areas such as Divergent Thinking Abilities, Written Communication Abilities, General Awareness about contemporary social and business issues, including areas relevant to media, marketing, advertising & current affairs and Analytical & Verbal Abilities. The Admission test also includes psychometric profiling to assess the candidate’s leadership potential.
8. Benefits of Taking MICAT-I & MICAT-II Exams 2023
- MICAT-1 candidates have brighter chances to get shortlisted based on their score and profile
- The candidates who apply and appear in MICAT-I exam have the opportunity to appear in MICAT-II and improve their performance further
- The candidates who appear in MICAT-1 can get better choice of test centre and GDPI Centre as compared to MICAT-II test takers
- MICA considers better of the two MICAT scores to shortlist the candidates for final selection
- If you miss MICAT-I and apply only for MICAT-II, you may miss the choice of exam centres as MICAT-II is conducted at MICA or at only a few more centres
9. How to Apply for MICAT?
MICAT application and registration form for the new as well as existing applicants is released by MICA Ahmedabad along with the MICA application form. MICA has introduced common application form to register and apply for MICAT exam and for MICA admission without any extra registration fee. Candidates should fill up the form to apply online. The registration and application form is different for New applicants and for already registered users. Those who had applied for MICAT-I and wish to appear in MICAT-II also, should again apply for MICAT-II
9.1 MICAT-I Registration Process
- You need to click on your category ‘New Registration.’
- After completing the registration, complete the MICAT application form
- Pay application fee of Rs.2100
- Submit application online
9.2 MICAT-II Registration Process
The steps to apply for MICAT-II depend upon whether you have or you have not applied and appeared in MICAT-I and wish to apply for MICAT-II. In both cases, you need to take following steps:
9.2.1 If you have applied & appeared in MICAT-I
- You need to click on your category Already Registered user
- After completing the registration, complete the MICAT application form
- Pay application fee of Rs.2100
- Submit application online
9.2.2 If you have Not applied and appeared in MICAT-I
- You need to click on your category New registration.
- After completing the registration, complete the MICAT application form
- Pay application fee of Rs.2100
- Submit application online
10. MICAT 2023: Eligibility
- A Bachelor’s degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
- Candidates appearing for final examinations towards a Bachelor’s degree (or equivalent) are also eligible to apply.
- Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.
- Candidates have to take at least one of the three exams – CAT 2022, XAT 2023 or GMAT to become eligible to appear in MICAT-I or MICAT-II
- Apart from appearing in one of the above exams, applicant should satisfy MICA admission eligibility criteria
11. MICAT 2023 Exam Centers
MICAT will be held only in the computer based format in 48 cities across the country. MICAT exam centres are:
| Ahmedabad | Aizwal | Ajmer |
| Aligarh | Allahabad | Bareilly |
| Bangalore | Bhopal | Bhubaneswar |
| Chandigarh | Chennai | Dehradun |
| Delhi | Dhanbad | Faridabad |
| Gandhinagar (Gujarat) | Ghaziabad | Gurgaon |
| Gwalior | Guwahati | Hyderabad |
| Indore | Jabalpur | Jaipur |
| Jamshedpur | Jammu | Kanpur |
| Kochi | Kolkata | Lucknow |
| Meerut | Navi Mumbai | Mumbai |
| Muzaffarnagar | Nagpur | Noida |
| Panjim | Patna | Pune |
| Raipur | Rajkot | Ranchi |
| Surat | Trivandrum | Udaipur |
| Vadodara | Varanasi | Visakhapatnam |
- MICA Selection Process: Step by Step Guide to MICA Admissions 2023
If you miss MICAT-I registration and application process, MICA admission remains open through MICAT-II exam. The Step by Step MICAT exam process leading to MICA admission 2023 is as below
Step-1: Apply for MICAT
- MICA application fee includes the MICAT exam application fee
- If you miss MICAT-I, Register and apply for MICAT-II to Improve the MICAT score
- If you have applied for MICAT-I, you should to apply againfor MICAT-II
- MICAT is mandatory Entrance Test for MICA Admission 2023
- Common Application form for MICAT and MICA Admission
Step-2: Must appear either in CAT 2022 or XAT 2023
- CAT 2022 is of 2 hours duration exam
- XAT 2023 is of 3 hours 10 minutes duration exam
Step-3: If Take MICAT-I Exam, You Can Apply Again for MICAT-II
- All the candidates who apply for MICAT-I exam, can apply for MICAT-II
- MICAT-I is conducted in 48 cities in India
- MICAT is computer based objective type test of 2 hours 15 minutes duration
- MICAT exam includes psychometric section, the descriptive section and an aptitude section with objective-type questions
- Option is available to apply for MICAT-II both for candidates who appeared or Not appeared in MICAT-I
Step-4: Take MICAT-II: Exam
- MICAT-II is also of 2 Hours 15 Minutes duration
- Exam composition is like that of MICAT-I
Step-5:
- Candidates will be shortlisted for final selection round in 3rd week of Feb
- CAT/XAT cut off expected at 80 percentile
- Shortlist to have weightage of 50% to CAT/XAT score and 50% to MICAT score
Step-6: Attend Group Exercise & Personal Interview Round in 5 Cities
- Short listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata & Mumbai.
- GE-PI will be conducted from
- Step-7: Check MICA Final Selection Merit List & Admission Offers.
- MICA Ahmedabad will generate final merit list for admission 2023 in April 2023
- GE-PI will be awarded 50% weightage.
- 30% weightage is awarded to MICAT score; 20% to CAT/XAT score
12.1 MICAT-I & MICAT-II Selection Process Summarised for Admission 2023
The admission process for PGDM-C and PGDM 2023-25 intake has following key points:
- The selection process will happen twice.
- Group Exercise & Personal Interview (GE-PI) through MICAT will be conducted at Bengaluru, Delhi, Kolkata, Mumbai and Ahmedabad
- Psychometric test is a qualifier. Those who qualify on the Psychometric, their CAT/XAT/GMAT relative performance will be considered (Subject to a minimum cut-off in CAT total percentile/XAT total percentile/GMAT score)
- Those who qualify based on the CAT/XAT cut-off or GMAT score shall be assessed for the following MICAT sections: Verbal ability (VA), Quantitative ability and Data Interpretation (QADI), General awareness (GA), and Divergent and Convergent Thinking (DCT).
- Those who qualify on the basis of relative performance subject to a minimum cut-off in Scaled Scores for each of these sections (namely: VA, QADI, GA and DCT) and CAT/XAT cut-off or GMAT score shall have their Descriptive Tests evaluated.
- Those who qualify on the basis as mentioned above and on the basis of relative performance subject to a minimum cut-off in Scaled Score in DT shall be considered for short listing for GE and PI.
- Shortlist will be prepared on the basis of MICAT-I and /or II or better of the two relative performances if a candidate has taken both MICAT-I and MICAT-II. (This will be prepared based on the Composite Score formula of 50% CAT/XAT/GMAT and 50% MICAT).
- Approximately 1/10th of the total number of candidates who appear in the two MICATs will be shortlisted for GE & PI based on the Total MICAT Scaled Score.
- Admission will be granted on the basis of merit and subsequently the consideration of the choice of the programme will be factored in.
- Once a candidate, as per the merit list, is offered admission from the programme of his/her first priority, then his/her name will be automatically be withdrawn from the list of the candidates in the programme of his second priority.
12.2 MICAT Weightage in Final Admission at MICA
MICAT 2023, the mandatory Admission Test has 50% Weight in selection process. Check details below
- MICA Ahmedabad accepts CAT/XAT/GMAT score for admission to its flagship PGDM program.
- Apart from appearing in CAT 2022, XAT 2023 or GMAT, the candidates applying for admission to PGDM-C programme at MICA will have to appear in either or the both MICAT 2023 exam namely MICAT-I or MICAT-II
- MICAT commands 50% weightage in shortlisting at MICA
- 50% weightage in shortlisting goes to CAT/XAT/GMAT score.
MICAT full form is MICA Ahmedabad Admission Test. MICAT 2023 is a computer based test conducted by MICA in different cities in India. An overall score of 48-50 in MICAT could get you a GE-PI call by MICA Ahmedabad.
The PGDM-C is the flagship programme of MICA, Ahmedabad. The two-year, full-time, residential programme is AICTE approved and is deemed equivalent to an MBA by the Association of Indian Universities (AIU). It is a differentiated MBA programme that creates leadership through Creative Thinking, Communication and Consumer-Centricity.
The candidates who apply and appear in MICAT-I exam have the opportunity to appear in MICAT-II and improve their performance further. Besides, the candidates who appear in MICAT-1 can get better choice of test centre and GDPI Centre as compared to MICAT-II test takers.
